What is A Yellow Letter?

The “Yellow Letter” gives the appearance of a handwritten letter and is used by real estate professionals (investors, Realtors, Mortgage Brokers, and even Insurance Agents) to generate leads, sales, prospects, etc.  It gets it’s name from the fact that it’s “written” on yellow legal pad-looking paper.

How Well Does It Work?

It is the best marketing to come along in the last 20 years! There is no other direct mail piece that consistently brings you the type of response rate (5% to 15%) that The Yellow Letter does. In fact, it works so well that many of the well known gurus are using it and encouraging their students to use it too! People like Ron LeGrand, Than Merrill, Hunter Paschall and More!!

Why Is the Yellow Letter Better?

The biggest problem with most direct mail is that it doesn’t get opened. That’s part of the reason The Yellow Letter works so well.  Even once your mail is opened and read, the reader feels compelled to make contact with you, resulting in the high response rate.

What Kind of Response Rate Can I Expect?

When we speak of traditional mail, we are referring to postcards, mail merge, flyers, newspaper ads, etc. These types of marketing have a typical response rate (across the board) of .5% – 1% response rate.The response rate from The Yellow Letter averages 5% – 15%! Need we say more? If your business is a numbers game (and they all are), then the higher the response rate, you’ll have more conversions, and your profits will soar.

How Much Do I Have To Spend To Get A Return On My Investment?

One thing is certain, you can’t do ANY business without implementing a marketing plan. Using yellow letter marketing will definitely get you there faster than any other marketing on the planet. We recommend mailing at least 1,000 letters per month, but we can help you get started with a campaign of 250 if you just want to try it out.